Frequently Asked Questions
How Much Does a Video Cost?
We start at $1,000 and go up for doing pre-production (writing scripts and planning), production (filming and recording audio) and post-production (editing and motion graphics). To be honest, most videos cost more. If you want a video of you talking about your business and adding in some beauty shots of your business, we can probably do that for $1,000.
Then we start talking about additional services that you might really want. For example, you may want to look your best in the video and we do that by bringing a phenomenal hair and makeup stylist. If we are filming on location in your business, there is no studio fee. If we are shooting in a studio (like for green screen chroma-key effects), there is a studio fee. If we are shooting in a public place in Scottsdale, the City of Scottsdale requires us to pull a $175 permit to film.
You can see that there are many variables that go into productions. We understand that budgets are tight and we show you ways to save money.
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Is Video Worth It?
We look at the Return On Investment (ROI) for videos. If putting a professional video or series of videos on your website, Instagram, Facebook page and YouTube channel increases your sales by $5,000, would you spend $2,500 to make the video? All day long.
ROI is difficult to calculate. For example, Search Engine Optimization (SEO) is just one factor that increases ROI but is hard to calculate. What is it worth in sales to be on the first page of Google as compared to the second page? Statistics show that websites on the fist page of Google get 92 percent of the clicks. Websites on the second page of Google get six percent of the traffic. That created the saying, 'The best place to hide a dead body is on the second page of Google.'
If you are trying to get your website to rank well in Google organic search, one of the factors Google tracks is how long a visitor stays on your site. Let's imagine Google gives 10,000 results for "dentist in Phoenix." Let's imagine a Google searcher clicks a link, sees that the site is not what they want and clicks back to the results in three seconds. Now imagine the Google searchers stays on the site 30 seconds. Google believes the longer a person stays on a site, the more relevant the results. Videos on a site keep visitors engaged longer. Therefore, a good video increases page rank. What is that worth?
Video are multidimensional. Videos combine music, text, people, images, motion graphics, and more. These elements are much more effective at moving people emotionally than text or printed ads. Moving people emotionally increases the conversion rate which means your website gets better at generating buy decisions from visitors. If your site converts 0.1 percent of the visitors and adding a video doubles that number, you can infer an ROI for the video.
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Do You Do TV Commercials?
Arizona Filmworks has done over 100 TV commercials for local and national broadcast. In addition to producing TV commercials, we have exceptional partners in the media world that can get us phenomenal rates on ad buys. For example, some businesses do not need to advertise all over the Phoenix metro area. A dentist in Mesa is probably not going to draw many patients from Surprise. Why pay to advertise all over Phoenix when we can save a ton of money by only advertising near Mesa?
We have all kinds of ways to save money on TV advertising from very affordable video production Phoenix to very inexpensive ad buys. We also understand digital advertising and how to target your best customer demographic with digital ads. The marketing videos we produce for you can be used in Social Media, your YouTube channel, your website and a thousand other digital places.
Ask us about OTT and Pre-roll advertising as an alternative to TV commercials. With all the cord-cutters effectively watching TV on streaming services, a new way to advertise is taking over. Think of it this way. In the past, businesses attempted to target their buyer demographic by buying airtime on shows their customers were likely to watch. Now, with OTT, we can target exact demographics, geographies and show video ads to people who have recently searched for relevant topics.
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Why Hire a Video Production Company in Phoenix?
Some people take great videos and photos with their smartphones. They wonder why anyone would spend money to hire a film crew when they do such a great job with their cell phone. The answer is expertise.
We are experts in pre-production, production and post-production.
In pre-production, we focus on messaging. We speak visual. We can help you refine your message for your target demographic. We plan the shoot. We write scripts. We create storyboards and shotlists. We scout locations. We know the goals of a project and how to achieve those goals.
In production, we are experts in lighting, sound, camera movements, and a thousand other factors that contribute to a movie. We know a secret about video production. The camera only records what you put in front of it. We are experts in creating the environment in front of the camera. We use location, sets, lighting, makeup and more to create that professional, cinematic look.
Then, our expertise continues into post-production. We know how to edit effectively. We know how to combine visuals with music and motion graphics to create a phenomenal video. No matter how good you photo or video from your smartphone is, we can make it better.
Think of this as an exercise in specialization. I can build a house. I have done it. I can do plumbing and roofing and drywall and run wires. I am pretty good at drywall. The problem is, people who do those things all the time can do them 100 times better than me. A drywall company can finish drywall 100 times better than me. They do it in less time, with the right equipment and get perfect results.
Can you light, direct, film video and record audio and edit it all together to make something you are proud to show? Sure. But I can do it better. When you want a job done right, you hire people who do it right for a living. That is specialization.
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How Long Does it Take to Make a Video in Phoenix?
Generally, it takes about two weeks to make a video. The first week is pre-production. We discuss your vision for the video. We help write a script or create a storyboard so everyone is in agreement on what the final video will look like and what the message is. We feel so strongly about this step, we make it free. Scriptwriting and pre-production are included in our fee. Once we know what we are doing and where, we schedule the shoot. Shoots are typically a half day or full day.
Once we have all the beautiful video and audio recorded, we move into the edit bay and put the show together. This usually takes three to five days. So, the first week is spent in scripting and planning. The shoot is on the first day of the second week. This could be a Saturday or Sunday or the middle of the night. The rest of the second week is spent editing.
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Do You Help Write Scripts?
Yes, we definitely like to help our clients write scripts. Not only do we come to understand the messaging, we can offer ways of doing things that save money. Part of writing scripts is planning and we are big on planning. Planning saves money by making everything go silky smooth on film day.
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Does Arizona Filmworks do Weddings and Event Videos?
No, Arizona Filmworks does not do event videography which includes filming weddings, recitals, graduations, business conferences and other events.
There are three categories of film production.
First, there are script-based productions which include narrative feature-film productions and most corporate, commercial work. This includes the corporate interview that might not have a script but it is still in the style of script-based productions. Arizona Filmworks creates presentations for the business conferences or sales meetings.
Second, there is the ENG, news gathering style of production where the crazy cameraperson runs into the middle of a protest to "get the shot." We may be part of the protest but we do not film the protest.
Third, there is event production where you set up cameras, hit record and film an entire event.
Arizona Filmworks focuses on script-based productions because our expertise is in presenting the best possible message using video. Filming a wedding requires a minimum of three long-play cameras and three camera operators. It is a different set of equipment with a different expertise than we use in script-based productions.
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Do I Own the Rights to My Video?
Yes, you own the rights to all the media we create for you including the raw footage. The law generally recognizes that the creator of audio and visual media owns the copyrights for what they create. In a creation-for-hire scenario, you are paying to have media created and therefore you own the media.
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Is Arizona Filmworks Insured?
Yes, Arizona Filmworks carries video production insurance to make sure equipment and people are covered. This is one of the characteristics that differentiates a real production company from the one-person hopeful.
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